Vivid Violet is a
cool dark color with the hex code #731E7B.
This vibrant hue can be represented as RGB
115, 30, 123 in digital design or CMYK 7%, 76%, 0%, 52% for print applications.
Find matching Pantone color.
Vivid Violet
#731E7B
Vivid Violet color values
- HEX
- #731E7B
- RGB
- 115, 30, 123
- HSL
- 295°, 61%, 30%
- CMYK
- 7, 76, 0, 52
Shades & tints
Darker Lighter
About this color
Vivid Violet sits at 295° on the color wheel with 61% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. At 61% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.
In digital environments, Vivid Violet is rendered as rgb(115, 30, 123), where the blue channel is highest at 123, though it sits close to the other channels. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.
For print, Vivid Violet translates to a CMYK breakdown of 7C 76M 0Y 52K. A substantial black component (52%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Vivid Violet
CSS Variable
:root {
--brand-primary: #731E7B;
--brand-primary-rgb: 115, 30, 123;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#731E7B',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 7%
M: 76%
Y: 0%
K: 52%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(115, 30, 123)
rgba(115, 30, 123, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #731E7B?
#731E7B is Vivid Violet, a cool dark color with RGB values of 115, 30, 123. It has a hue of 295°, 61%
saturation, and 30% lightness in the HSL color
space.
What is the RGB value of #731E7B?
The RGB color code for #731E7B is rgb(115, 30, 123). This means it contains 115 red,
30 green, and 123 blue in the RGB color model.
Is Vivid Violet a warm or cool color?
Vivid Violet (#731E7B) is a cool color with a hue between 120-300° on the color wheel.
How do I use #731E7B in CSS?
You can use #731E7B in CSS with:
background-color: #731E7B; or color: #731E7B; or as an RGB value: rgb(115, 30, 123). For print design, use CMYK: 7%, 76%, 0%, 52%.