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West Coast

#725927

West Coast is a warm dark color with the hex code #725927. This moderately saturated hue can be represented as RGB 114, 89, 39 in digital design or CMYK 0%, 22%, 66%, 55% for print applications. Find matching Pantone color.

West Coast color values

HEX
#725927
RGB
114, 89, 39
HSL
40°, 49%, 30%
CMYK
0, 22, 66, 55

Shades & tints

Darker Lighter

About this color

West Coast sits at 40° on the color wheel with 49% saturation and 30% lightness, placing it in the orange-red segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, West Coast is rendered as rgb(114, 89, 39), where the red channel dominates at 114, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, West Coast translates to a CMYK breakdown of 0C 22M 66Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use West Coast

CSS Variable 

:root {
  --brand-primary: #725927;
  --brand-primary-rgb: 114, 89, 39;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#725927',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 22%
Y: 66%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(114, 89, 39)
rgba(114, 89, 39, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 40° on the color wheel

Lucid logo
Lucid
Rolex logo
Rolex
Guinness logo
Guinness
Slack logo
Slack

Frequently asked questions

What color is #725927?
#725927 is West Coast, a warm dark color with RGB values of 114, 89, 39. It has a hue of 40°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #725927?
The RGB color code for #725927 is rgb(114, 89, 39). This means it contains 114 red, 89 green, and 39 blue in the RGB color model.
Is West Coast a warm or cool color?
West Coast (#725927) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #725927 in CSS?
You can use #725927 in CSS with: background-color: #725927; or color: #725927; or as an RGB value: rgb(114, 89, 39). For print design, use CMYK: 0%, 22%, 66%, 55%.

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