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Plum

#712772

Plum is a cool dark color with the hex code #712772. This moderately saturated hue can be represented as RGB 113, 39, 114 in digital design or CMYK 1%, 66%, 0%, 55% for print applications. Find matching Pantone color.

Plum color values

HEX
#712772
RGB
113, 39, 114
HSL
299°, 49%, 30%
CMYK
1, 66, 0, 55

Shades & tints

Darker Lighter

About this color

Plum sits at 299° on the color wheel with 49% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(113, 39, 114), where the blue channel is highest at 114, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Plum translates to a CMYK breakdown of 1C 66M 0Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #712772;
  --brand-primary-rgb: 113, 39, 114;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#712772',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 1%
M: 66%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(113, 39, 114)
rgba(113, 39, 114, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 299° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #712772?
#712772 is Plum, a cool dark color with RGB values of 113, 39, 114. It has a hue of 299°, 49% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #712772?
The RGB color code for #712772 is rgb(113, 39, 114). This means it contains 113 red, 39 green, and 114 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#712772) is a cool color with a hue between 120-300° on the color wheel.
How do I use #712772 in CSS?
You can use #712772 in CSS with: background-color: #712772; or color: #712772; or as an RGB value: rgb(113, 39, 114). For print design, use CMYK: 1%, 66%, 0%, 55%.

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