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Rum

#70708F

Rum is a cool medium color with the hex code #70708F. This muted hue can be represented as RGB 112, 112, 143 in digital design or CMYK 22%, 22%, 0%, 44% for print applications. Find matching Pantone color.

Rum color values

HEX
#70708F
RGB
112, 112, 143
HSL
240°, 12%, 50%
CMYK
22, 22, 0, 44

Shades & tints

Darker Lighter

About this color

Rum sits at 240° on the color wheel with 12% saturation and 50% lightness, placing it in the blue segment of the spectrum. Its restrained 12% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(112, 112, 143), where the blue channel is highest at 143, anchoring the color in the cool register. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 22C 22M 0Y 44K. With a moderate key (44%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rum

CSS Variable 

:root {
  --brand-primary: #70708F;
  --brand-primary-rgb: 112, 112, 143;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#70708F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 22%
M: 22%
Y: 0%
K: 44%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(112, 112, 143)
rgba(112, 112, 143, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #70708F?
#70708F is Rum, a cool medium color with RGB values of 112, 112, 143. It has a hue of 240°, 12% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #70708F?
The RGB color code for #70708F is rgb(112, 112, 143). This means it contains 112 red, 112 green, and 143 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#70708F) is a cool color with a hue between 120-300° on the color wheel.
How do I use #70708F in CSS?
You can use #70708F in CSS with: background-color: #70708F; or color: #70708F; or as an RGB value: rgb(112, 112, 143). For print design, use CMYK: 22%, 22%, 0%, 44%.

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