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Storm Dust

#616364 aka “IV Gray” by IV Interactive

Storm Dust is a cool dark color with the hex code #616364. Also known as "IV Gray" by IV Interactive . This muted hue can be represented as RGB 97, 99, 100 in digital design or CMYK 3%, 1%, 0%, 61% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Storm Dust color values

HEX
#616364
RGB
97, 99, 100
HSL
200°, 2%, 39%
CMYK
3, 1, 0, 61

Shades & tints

Darker Lighter

About this color

Storm Dust sits at 200° on the color wheel with 2% saturation and 39% lightness, placing it in the blue segment of the spectrum. At near-zero saturation, it reads as a pure gray, with hue playing almost no role in its character. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Storm Dust is rendered as rgb(97, 99, 100), where the blue channel is highest at 100, though it sits close to the other channels. Low saturation at this depth produces the kind of sophisticated, near-neutral dark that works for application shells, sidebars, and dark-mode base layers.

For print, Storm Dust translates to a CMYK breakdown of 3C 1M 0Y 61K. A substantial black component (61%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. In brand applications, this exact value is specified as IV Gray.

Color harmonies

Complementary

Split-Complementary

How to use Storm Dust

CSS Variable 

:root {
  --brand-primary: #616364;
  --brand-primary-rgb: 97, 99, 100;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#616364',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 3%
M: 1%
Y: 0%
K: 61%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(97, 99, 100)
rgba(97, 99, 100, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Storm Dust

1 brand uses this color in their identity

IV Interactive

Marketing • In-house IV Interactive

Frequently asked questions

What color is #616364?
#616364 is Storm Dust, a cool dark color with RGB values of 97, 99, 100. It has a hue of 200°, 2% saturation, and 39% lightness in the HSL color space.
What is the RGB value of #616364?
The RGB color code for #616364 is rgb(97, 99, 100). This means it contains 97 red, 99 green, and 100 blue in the RGB color model.
Is Storm Dust a warm or cool color?
Storm Dust (#616364) is a cool color with a hue between 120-300° on the color wheel.
How do I use #616364 in CSS?
You can use #616364 in CSS with: background-color: #616364; or color: #616364; or as an RGB value: rgb(97, 99, 100). For print design, use CMYK: 3%, 1%, 0%, 61%.

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