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Plum

#5F3960

Plum is a cool dark color with the hex code #5F3960. This muted hue can be represented as RGB 95, 57, 96 in digital design or CMYK 1%, 41%, 0%, 62% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#5F3960
RGB
95, 57, 96
HSL
298°, 25%, 30%
CMYK
1, 41, 0, 62

Shades & Tints

Darker Lighter

About this color

Plum sits at 298° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 25% saturation and 30% lightness, this muted dark hue offers sophisticated, understated presence.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 1%, 41%, 0%, 62% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #5F3960;
  --brand-primary-rgb: 95, 57, 96;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#5F3960',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 1%
M: 41%
Y: 0%
K: 62%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(95, 57, 96)
rgba(95, 57, 96, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 298° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #5F3960?
#5F3960 is Plum, a cool dark color with RGB values of 95, 57, 96. It has a hue of 298°, 25% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #5F3960?
The RGB color code for #5F3960 is rgb(95, 57, 96). This means it contains 95 red, 57 green, and 96 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#5F3960) is a cool color with a hue between 120-300° on the color wheel.
How do I use #5F3960 in CSS?
You can use #5F3960 in CSS with: background-color: #5F3960; or color: #5F3960; or as an RGB value: rgb(95, 57, 96). For print design, use CMYK: 1%, 41%, 0%, 62%.

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