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Loulou

#4D194A

Loulou is a warm dark color with the hex code #4D194A. This moderately saturated hue can be represented as RGB 77, 25, 74 in digital design or CMYK 0%, 68%, 4%, 70% for print applications. Find matching Pantone color.

Loulou color values

HEX
#4D194A
RGB
77, 25, 74
HSL
303°, 51%, 20%
CMYK
0, 68, 4, 70

Shades & tints

Darker Lighter

About this color

Loulou sits at 303° on the color wheel with 51% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 51% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(77, 25, 74), where the red channel dominates at 77, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Loulou translates to a CMYK breakdown of 0C 68M 4Y 70K. A substantial black component (70%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Loulou

CSS Variable 

:root {
  --brand-primary: #4D194A;
  --brand-primary-rgb: 77, 25, 74;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4D194A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 68%
Y: 4%
K: 70%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(77, 25, 74)
rgba(77, 25, 74, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 303° on the color wheel

Nubank logo
Nubank
Dunkin' logo
Dunkin'

Frequently asked questions

What color is #4D194A?
#4D194A is Loulou, a warm dark color with RGB values of 77, 25, 74. It has a hue of 303°, 51% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #4D194A?
The RGB color code for #4D194A is rgb(77, 25, 74). This means it contains 77 red, 25 green, and 74 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#4D194A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #4D194A in CSS?
You can use #4D194A in CSS with: background-color: #4D194A; or color: #4D194A; or as an RGB value: rgb(77, 25, 74). For print design, use CMYK: 0%, 68%, 4%, 70%.

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