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Loulou

#4C184E

Loulou is a cool dark color with the hex code #4C184E. This moderately saturated hue can be represented as RGB 76, 24, 78 in digital design or CMYK 3%, 69%, 0%, 69% for print applications. Find matching Pantone color.

Loulou color values

HEX
#4C184E
RGB
76, 24, 78
HSL
298°, 53%, 20%
CMYK
3, 69, 0, 69

Shades & tints

Darker Lighter

About this color

Loulou sits at 298° on the color wheel with 53% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(76, 24, 78), where the blue channel is highest at 78, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Loulou translates to a CMYK breakdown of 3C 69M 0Y 69K. A substantial black component (69%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Loulou

CSS Variable 

:root {
  --brand-primary: #4C184E;
  --brand-primary-rgb: 76, 24, 78;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#4C184E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 3%
M: 69%
Y: 0%
K: 69%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(76, 24, 78)
rgba(76, 24, 78, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 298° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #4C184E?
#4C184E is Loulou, a cool dark color with RGB values of 76, 24, 78. It has a hue of 298°, 53% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #4C184E?
The RGB color code for #4C184E is rgb(76, 24, 78). This means it contains 76 red, 24 green, and 78 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#4C184E) is a cool color with a hue between 120-300° on the color wheel.
How do I use #4C184E in CSS?
You can use #4C184E in CSS with: background-color: #4C184E; or color: #4C184E; or as an RGB value: rgb(76, 24, 78). For print design, use CMYK: 3%, 69%, 0%, 69%.

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