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Loulou

#491A4C

Loulou is a cool dark color with the hex code #491A4C. This moderately saturated hue can be represented as RGB 73, 26, 76 in digital design or CMYK 4%, 66%, 0%, 70% for print applications. Find matching Pantone color.

Loulou color values

HEX
#491A4C
RGB
73, 26, 76
HSL
296°, 49%, 20%
CMYK
4, 66, 0, 70

Shades & tints

Darker Lighter

About this color

Loulou sits at 296° on the color wheel with 49% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 49% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Loulou is rendered as rgb(73, 26, 76), where the blue channel is highest at 76, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Loulou translates to a CMYK breakdown of 4C 66M 0Y 70K. A substantial black component (70%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Loulou

CSS Variable 

:root {
  --brand-primary: #491A4C;
  --brand-primary-rgb: 73, 26, 76;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#491A4C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 4%
M: 66%
Y: 0%
K: 70%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(73, 26, 76)
rgba(73, 26, 76, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 296° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer

Frequently asked questions

What color is #491A4C?
#491A4C is Loulou, a cool dark color with RGB values of 73, 26, 76. It has a hue of 296°, 49% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #491A4C?
The RGB color code for #491A4C is rgb(73, 26, 76). This means it contains 73 red, 26 green, and 76 blue in the RGB color model.
Is Loulou a warm or cool color?
Loulou (#491A4C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #491A4C in CSS?
You can use #491A4C in CSS with: background-color: #491A4C; or color: #491A4C; or as an RGB value: rgb(73, 26, 76). For print design, use CMYK: 4%, 66%, 0%, 70%.

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