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Voodoo

#481E40

Voodoo is a warm dark color with the hex code #481E40. This moderately saturated hue can be represented as RGB 72, 30, 64 in digital design or CMYK 0%, 58%, 11%, 72% for print applications. Find matching Pantone color.

Voodoo color values

HEX
#481E40
RGB
72, 30, 64
HSL
311°, 41%, 20%
CMYK
0, 58, 11, 72

Shades & tints

Darker Lighter

About this color

Voodoo sits at 311° on the color wheel with 41% saturation and 20% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Voodoo is rendered as rgb(72, 30, 64), where the red channel dominates at 72, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Voodoo translates to a CMYK breakdown of 0C 58M 11Y 72K. A substantial black component (72%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Voodoo

CSS Variable 

:root {
  --brand-primary: #481E40;
  --brand-primary-rgb: 72, 30, 64;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#481E40',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 58%
Y: 11%
K: 72%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(72, 30, 64)
rgba(72, 30, 64, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 311° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #481E40?
#481E40 is Voodoo, a warm dark color with RGB values of 72, 30, 64. It has a hue of 311°, 41% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #481E40?
The RGB color code for #481E40 is rgb(72, 30, 64). This means it contains 72 red, 30 green, and 64 blue in the RGB color model.
Is Voodoo a warm or cool color?
Voodoo (#481E40) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #481E40 in CSS?
You can use #481E40 in CSS with: background-color: #481E40; or color: #481E40; or as an RGB value: rgb(72, 30, 64). For print design, use CMYK: 0%, 58%, 11%, 72%.

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