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Apple

#28A824

Apple is a neutral medium color with the hex code #28A824. This vibrant hue can be represented as RGB 40, 168, 36 in digital design or CMYK 76%, 0%, 79%, 34% for print applications. Find matching Pantone color.

Apple color values

HEX
#28A824
RGB
40, 168, 36
HSL
118°, 65%, 40%
CMYK
76, 0, 79, 34

Shades & tints

Darker Lighter

About this color

Apple sits at 118° on the color wheel with 65% saturation and 40% lightness, placing it in the green segment of the spectrum. At 65% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Apple is rendered as rgb(40, 168, 36), where the green channel leads at 168, producing a distinctly green-dominant tone. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Apple translates to a CMYK breakdown of 76C 0M 79Y 34K. With a moderate key (34%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Apple

CSS Variable 

:root {
  --brand-primary: #28A824;
  --brand-primary-rgb: 40, 168, 36;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#28A824',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 76%
M: 0%
Y: 79%
K: 34%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(40, 168, 36)
rgba(40, 168, 36, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 118° on the color wheel

Heineken logo
Heineken
Rivian logo
Rivian
Pixar logo
Pixar
Linktree logo
Linktree

Frequently asked questions

What color is #28A824?
#28A824 is Apple, a neutral medium color with RGB values of 40, 168, 36. It has a hue of 118°, 65% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #28A824?
The RGB color code for #28A824 is rgb(40, 168, 36). This means it contains 40 red, 168 green, and 36 blue in the RGB color model.
Is Apple a warm or cool color?
Apple (#28A824) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #28A824 in CSS?
You can use #28A824 in CSS with: background-color: #28A824; or color: #28A824; or as an RGB value: rgb(40, 168, 36). For print design, use CMYK: 76%, 0%, 79%, 34%.

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