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Shark

#28262C

Shark is a cool dark color with the hex code #28262C. This muted hue can be represented as RGB 40, 38, 44 in digital design or CMYK 9%, 14%, 0%, 83% for print applications. Find matching Pantone color.

Shark color values

HEX
#28262C
RGB
40, 38, 44
HSL
260°, 7%, 16%
CMYK
9, 14, 0, 83

Shades & tints

Darker Lighter

About this color

Shark sits at 260° on the color wheel with 7% saturation and 16% lightness, placing it in the blue-violet segment of the spectrum. At near-zero saturation, it reads as a pure gray, with hue playing almost no role in its character. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Shark is rendered as rgb(40, 38, 44), where the blue channel is highest at 44, though it sits close to the other channels. Low saturation at this depth produces the kind of sophisticated, near-neutral dark that works for application shells, sidebars, and dark-mode base layers.

For print, Shark translates to a CMYK breakdown of 9C 14M 0Y 83K. The dominant black channel (83%) does most of the tonal work here — cyan, magenta, and yellow contribute minimally, so the printed result will be a deep, near-neutral tone that reads differently from its screen equivalent. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Shark

CSS Variable 

:root {
  --brand-primary: #28262C;
  --brand-primary-rgb: 40, 38, 44;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#28262C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 9%
M: 14%
Y: 0%
K: 83%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(40, 38, 44)
rgba(40, 38, 44, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #28262C?
#28262C is Shark, a cool dark color with RGB values of 40, 38, 44. It has a hue of 260°, 7% saturation, and 16% lightness in the HSL color space.
What is the RGB value of #28262C?
The RGB color code for #28262C is rgb(40, 38, 44). This means it contains 40 red, 38 green, and 44 blue in the RGB color model.
Is Shark a warm or cool color?
Shark (#28262C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #28262C in CSS?
You can use #28262C in CSS with: background-color: #28262C; or color: #28262C; or as an RGB value: rgb(40, 38, 44). For print design, use CMYK: 9%, 14%, 0%, 83%.

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