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Shark

#1E1E1E aka “Cod Gray” by Naver

Shark is a warm dark color with the hex code #1E1E1E. Also known as "Cod Gray" by Naver . This muted hue can be represented as RGB 30, 30, 30 in digital design or CMYK 0%, 0%, 0%, 88% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Shark color values

HEX
#1E1E1E
RGB
30, 30, 30
HSL
0°, 0%, 12%
CMYK
0, 0, 0, 88

Shades & tints

Darker Lighter

About this color

Shark sits at 0° on the color wheel with 0% saturation and 12% lightness, placing it in the red segment of the spectrum. At near-zero saturation, it reads as a pure near-black neutral, with hue playing almost no role in its character. Near-black lightness makes it read as a deep, absorptive tone — color is implied more than seen.

In digital environments, Shark is rendered as rgb(30, 30, 30), where the red channel dominates at 30, though the other channels keep the hue balanced. Low saturation at this depth produces the kind of sophisticated, near-neutral dark that works for application shells, sidebars, and dark-mode base layers.

For print, Shark translates to a CMYK breakdown of 0C 0M 0Y 88K. The dominant black channel (88%) does most of the tonal work here — cyan, magenta, and yellow contribute minimally, so the printed result will be a deep, near-neutral tone that reads differently from its screen equivalent. In brand applications, this exact value is specified as Cod Gray.

Color harmonies

Complementary

Split-Complementary

How to use Shark

CSS Variable 

:root {
  --brand-primary: #1E1E1E;
  --brand-primary-rgb: 30, 30, 30;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#1E1E1E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 0%
K: 88%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(30, 30, 30)
rgba(30, 30, 30, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Shark

1 brand uses this color in their identity

Naver

Technology • In-house Naver

Frequently asked questions

What color is #1E1E1E?
#1E1E1E is Shark, a warm dark color with RGB values of 30, 30, 30. It has a hue of 0°, 0% saturation, and 12% lightness in the HSL color space.
What is the RGB value of #1E1E1E?
The RGB color code for #1E1E1E is rgb(30, 30, 30). This means it contains 30 red, 30 green, and 30 blue in the RGB color model.
Is Shark a warm or cool color?
Shark (#1E1E1E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #1E1E1E in CSS?
You can use #1E1E1E in CSS with: background-color: #1E1E1E; or color: #1E1E1E; or as an RGB value: rgb(30, 30, 30). For print design, use CMYK: 0%, 0%, 0%, 88%.

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