27 brands
Serifs carry centuries of typographic authority into contemporary brand identity. The fine terminals and stroke contrast found in typefaces like Didot, Garamond, and Times New Roman signal heritage, precision, and earned credibility — which is why luxury fashion houses, financial institutions, and legacy publishers still reach for them.
Luxury • In-house Cartier
Food & Beverage • In-house Chobani
Fashion • In-house Dior
Finance • In-house Goldman Sachs
Fashion • Aldo Gucci
Food & Beverage • Design Bridge
Food & Beverage • In-house Heineken
Fashion • In-house Hermes
Automotive • In-house Honda
Technology • Paul Rand
Food & Beverage • In-house Jack Daniel's
Finance • Chermayeff & Geismar
Fashion • In-house LVMH
Technology • Saloni Soni
Food & Beverage • In-house Nestle
Technology • Ivan Zhao
Food & Beverage • In-house Oatly
Fashion • Jocelyn Slack
Publishing • Jan Tschichold
Entertainment • In-house Pixar
Fashion • In-house Prada
Fashion • In-house Ralph Lauren
Luxury • Hans Wilsdorf
Technology • In-house Sony
Media • In-house Guardian
Luxury • In-house Tiffany
Fashion • Fabien Baron