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Plum

#95377D

Plum is a warm medium color with the hex code #95377D. This moderately saturated hue can be represented as RGB 149, 55, 125 in digital design or CMYK 0%, 63%, 16%, 42% for print applications. Find matching Pantone color.

Plum color values

HEX
#95377D
RGB
149, 55, 125
HSL
315°, 46%, 40%
CMYK
0, 63, 16, 42

About this color

Plum sits at 315° on the color wheel with 46% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 46% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(149, 55, 125), where the red channel dominates at 149, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 63M 16Y 42K. With a moderate key (42%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Plum

CSS Variable

:root {
  --brand-primary: #95377D;
  --brand-primary-rgb: 149, 55, 125;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#95377D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 63%
Y: 16%
K: 42%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(149, 55, 125)
rgba(149, 55, 125, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 315° on the color wheel

Frequently asked questions

What color is #95377D?
#95377D is Plum, a warm medium color with RGB values of 149, 55, 125. It has a hue of 315°, 46% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #95377D?
The RGB color code for #95377D is rgb(149, 55, 125). This means it contains 149 red, 55 green, and 125 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#95377D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #95377D in CSS?
You can use #95377D in CSS with: background-color: #95377D; or color: #95377D; or as an RGB value: rgb(149, 55, 125). For print design, use CMYK: 0%, 63%, 16%, 42%.