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Plum

#643168

Plum is a cool dark color with the hex code #643168. This moderately saturated hue can be represented as RGB 100, 49, 104 in digital design or CMYK 4%, 53%, 0%, 59% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#643168
RGB
100, 49, 104
HSL
296°, 36%, 30%
CMYK
4, 53, 0, 59

Shades & Tints

Darker Lighter

About this color

Plum sits at 296° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 36% saturation and 30% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Plum in print, the CMYK breakdown of 4%, 53%, 0%, 59% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #643168;
  --brand-primary-rgb: 100, 49, 104;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#643168',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 4%
M: 53%
Y: 0%
K: 59%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(100, 49, 104)
rgba(100, 49, 104, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

2 brand s with colors near 296° on the color wheel

Nubank logo
Nubank
Deezer logo
Deezer

Frequently Asked Questions

What color is #643168?
#643168 is Plum, a cool dark color with RGB values of 100, 49, 104. It has a hue of 296°, 36% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #643168?
The RGB color code for #643168 is rgb(100, 49, 104). This means it contains 100 red, 49 green, and 104 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#643168) is a cool color with a hue between 120-300° on the color wheel.
How do I use #643168 in CSS?
You can use #643168 in CSS with: background-color: #643168; or color: #643168; or as an RGB value: rgb(100, 49, 104). For print design, use CMYK: 4%, 53%, 0%, 59%.

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