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Woodsmoke

#191919 aka “Nubank Dark” by Nubank, “Cod Gray” by Okta

Woodsmoke is a warm dark color with the hex code #191919. Also known as "Nubank Dark" by Nubank ; "Cod Gray" by Okta . This muted hue can be represented as RGB 25, 25, 25 in digital design or CMYK 0%, 0%, 0%, 90% for print applications. Find matching Pantone color. Currently, 2 brands use this color in their visual identity, making it a proven choice for professional branding and web design.

Woodsmoke color values

HEX
#191919
RGB
25, 25, 25
HSL
0°, 0%, 10%
CMYK
0, 0, 0, 90

Shades & tints

Darker Lighter

About this color

Woodsmoke sits at 0° on the color wheel with 0% saturation and 10% lightness, placing it in the red segment of the spectrum. At near-zero saturation, it reads as a pure near-black neutral, with hue playing almost no role in its character. Near-black lightness makes it read as a deep, absorptive tone — color is implied more than seen.

In digital environments, Woodsmoke is rendered as rgb(25, 25, 25), where the red channel dominates at 25, though the other channels keep the hue balanced. Low saturation at this depth produces the kind of sophisticated, near-neutral dark that works for application shells, sidebars, and dark-mode base layers.

For print, Woodsmoke translates to a CMYK breakdown of 0C 0M 0Y 90K. The dominant black channel (90%) does most of the tonal work here — cyan, magenta, and yellow contribute minimally, so the printed result will be a deep, near-neutral tone that reads differently from its screen equivalent. In brand applications, this exact value is specified as Nubank Dark and appears across 2 brand systems in the brandkit.pro library.

Color harmonies

Complementary

Split-Complementary

How to use Woodsmoke

CSS Variable 

:root {
  --brand-primary: #191919;
  --brand-primary-rgb: 25, 25, 25;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#191919',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 0%
K: 90%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(25, 25, 25)
rgba(25, 25, 25, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Woodsmoke

2 brands use this color in their identity

Nubank

Finance • In-house Nubank

Okta

Technology • Athletics

Frequently asked questions

What color is #191919?
#191919 is Woodsmoke, a warm dark color with RGB values of 25, 25, 25. It has a hue of 0°, 0% saturation, and 10% lightness in the HSL color space.
What is the RGB value of #191919?
The RGB color code for #191919 is rgb(25, 25, 25). This means it contains 25 red, 25 green, and 25 blue in the RGB color model.
Is Woodsmoke a warm or cool color?
Woodsmoke (#191919) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #191919 in CSS?
You can use #191919 in CSS with: background-color: #191919; or color: #191919; or as an RGB value: rgb(25, 25, 25). For print design, use CMYK: 0%, 0%, 0%, 90%.

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