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Jet Black

#191919 aka “Nubank Dark” by Nubank

Jet Black is a warm dark color with the hex code #191919. Also known as "Nubank Dark" by Nubank . This muted hue can be represented as RGB 25, 25, 25 in digital design or CMYK 0%, 0%, 0%, 90% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Jet Black Color Values

HEX
#191919
RGB
25, 25, 25
HSL
0°, 0%, 10%
CMYK
0, 0, 0, 90

Shades & Tints

Darker Lighter

About this color

Jet Black sits at 0° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 0% saturation and 10% lightness, this muted dark hue offers sophisticated, understated presence.

In digital design, warm colors like Jet Black work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Jet Black in print, the CMYK breakdown of 0%, 0%, 0%, 90% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Jet Black

CSS Variable 

:root {
  --brand-primary: #191919;
  --brand-primary-rgb: 25, 25, 25;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#191919',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 0%
K: 90%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(25, 25, 25)
rgba(25, 25, 25, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Jet Black

1 brand uses this color in their identity

Nubank

Finance • In-house Nubank

Frequently Asked Questions

What color is #191919?
#191919 is Jet Black, a warm dark color with RGB values of 25, 25, 25. It has a hue of 0°, 0% saturation, and 10% lightness in the HSL color space.
What is the RGB value of #191919?
The RGB color code for #191919 is rgb(25, 25, 25). This means it contains 25 red, 25 green, and 25 blue in the RGB color model.
Is Jet Black a warm or cool color?
Jet Black (#191919) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #191919 in CSS?
You can use #191919 in CSS with: background-color: #191919; or color: #191919; or as an RGB value: rgb(25, 25, 25). For print design, use CMYK: 0%, 0%, 0%, 90%.

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