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Rich Black

#121212 aka “Dark Background” by Spotify

Rich Black is a warm dark color with the hex code #121212. Also known as "Dark Background" by Spotify . This muted hue can be represented as RGB 18, 18, 18 in digital design or CMYK 0%, 0%, 0%, 93% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Rich Black Color Values

HEX
#121212
RGB
18, 18, 18
HSL
0°, 0%, 7%
CMYK
0, 0, 0, 93

Shades & Tints

Darker Lighter

About this color

Rich Black sits at 0° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 0% saturation and 7% lightness, this muted dark hue offers sophisticated, understated presence.

In digital design, warm colors like Rich Black work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Rich Black in print, the CMYK breakdown of 0%, 0%, 0%, 93% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rich Black

CSS Variable 

:root {
  --brand-primary: #121212;
  --brand-primary-rgb: 18, 18, 18;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#121212',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 0%
K: 93%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(18, 18, 18)
rgba(18, 18, 18, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Rich Black

1 brand uses this color in their identity

Spotify

Technology • Collins

Frequently Asked Questions

What color is #121212?
#121212 is Rich Black, a warm dark color with RGB values of 18, 18, 18. It has a hue of 0°, 0% saturation, and 7% lightness in the HSL color space.
What is the RGB value of #121212?
The RGB color code for #121212 is rgb(18, 18, 18). This means it contains 18 red, 18 green, and 18 blue in the RGB color model.
Is Rich Black a warm or cool color?
Rich Black (#121212) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #121212 in CSS?
You can use #121212 in CSS with: background-color: #121212; or color: #121212; or as an RGB value: rgb(18, 18, 18). For print design, use CMYK: 0%, 0%, 0%, 93%.

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