Uber
Technology • Wolff Olins
Transportation Brands
1 brand in this category
Transportation logos convey speed, reliability, and connectivity through dynamic shapes, directional elements, and colors that suggest movement. These brands must inspire trust while communicating efficiency and modern convenience.
Transportation Brand Identity
Transportation brand identity visualizes movement and connectivity through strategic design choices. Uber's evolution from stylized U to bold wordmark demonstrates the shift from tech startup to essential infrastructure. Transportation logos often incorporate directional cues: arrows, forward-leaning angles, circular motion, or abstract path symbols that suggest journey and destination. Color psychology in transportation favors blacks (premium, professional), blues (trust, reliability), and strategic accent colors for differentiation: Uber's black, Lyft's magenta, Lime's green. Typography tends toward bold, confident sans-serifs that work clearly on mobile interfaces and vehicle exteriors. The most effective transportation brands balance tech-forward innovation with everyday accessibility. Download production-ready vector logos from leading transportation platforms and mobility services, complete with official brand colors and format options. These SVG assets are optimized for app interfaces, vehicle branding, and wayfinding applications.