Amazon
Technology • Turner Duckworth
2 brands in this category
E-commerce brand logos must inspire trust, suggest value, and remain memorable across millions of customer touchpoints. These marks emphasize accessibility, reliability, and the promise of convenient shopping experiences.
E-commerce brand identity focuses on building consumer trust and purchase confidence through visual design. Amazon's smile arrow suggests both customer satisfaction and comprehensive selection (A to Z), while the orange color conveys energy and value. E-commerce logos must work across an enormous range of applications: website headers, mobile apps, packaging tape, delivery vehicles, email templates, and physical retail locations. Typography tends toward friendly, approachable sans-serifs that reduce friction and encourage transactions. Color choices often include warm oranges and reds that stimulate action, balanced with blues that build trust. Download vector logos from leading e-commerce platforms and marketplaces, including format variants optimized for both digital and physical retail applications. Each SVG includes accurate brand colors for consistent reproduction across customer touchpoints.