Uber
Technology • Wolff Olins
Delivery Brands
1 brand in this category
Delivery service logos emphasize speed, reliability, and convenience through dynamic visual elements and colors that suggest efficiency. These marks must work across diverse applications, from mobile apps to delivery vehicles to restaurant partnerships.
Delivery Brand Identity
Delivery brand identity communicates rapid, reliable service through visual design that suggests movement and efficiency. Uber Eats' wordmark and green accent color differentiate the food delivery service from the black transportation brand while maintaining family resemblance. Delivery logos often incorporate motion cues: forward-leaning typography, directional arrows, circular motion symbols, or abstract speed lines. Color choices balance trust (blues) with urgency and appetite stimulation (reds, oranges, greens). Typography tends toward bold, legible sans-serifs that remain clear on small mobile screens and moving vehicles. The most successful delivery brands create versatile marks that work equally well in app interfaces, restaurant partner materials, and fleet branding. Download vector logos from leading delivery platforms and logistics services, including format variants optimized for mobile interfaces, vehicle graphics, and partnership marketing. Each SVG includes accurate brand colors for consistent customer recognition.