Slack
Technology • Michael Bierut
2 brands in this category
Communication platform logos prioritize clarity, connectivity, and universal understanding through simple symbols and versatile design. These marks must work across languages, cultures, and diverse digital interfaces.
Communication brand identity creates visual language that transcends verbal barriers through symbol and color. X (formerly Twitter)'s stark black mark and Slack's colorful hashtag symbol demonstrate opposite approaches to the same challenge: facilitating human connection through technology. Communication logos often incorporate references to dialogue, connectivity, or human interaction: speech bubbles, hash symbols, interconnected networks, or abstract conversation forms. Color psychology varies widely: X's black suggests sophistication and universality, Slack's rainbow palette conveys creativity and team diversity, while LinkedIn's professional blue communicates career networking. Typography choices range from bold, simple wordmarks to distinctive custom letterforms that become brand signatures. Download production-ready vector logos from leading communication platforms and collaboration tools, complete with official brand colors and format specifications. These SVG assets are optimized for app interfaces, integration partnerships, and marketing materials across global markets.