IBM
Technology • Paul Rand
Cloud Brands
1 brand in this category
Cloud infrastructure logos translate abstract distributed computing into accessible visual symbols through colors and forms that suggest connectivity, scalability, and reliability. These brands serve technical audiences while maintaining enterprise approachability.
Cloud Brand Identity
Cloud infrastructure brand identity makes complex distributed systems approachable through strategic visual metaphor. IBM Cloud extends the company's heritage blue and striped identity into cloud computing, leveraging decades of enterprise trust. Cloud logos balance technical credibility with accessible metaphor: some reference atmospheric clouds, others emphasize connectivity networks, while the most sophisticated create abstract symbols suggesting infinite scalability. Color psychology favors blues for trust and sky associations, with strategic oranges (AWS), purples (Azure gradients), or reds for differentiation. Typography tends toward clean, modern sans-serifs that feel both technical and approachable. The most effective cloud brands avoid literal cloud imagery in favor of abstract symbols that suggest the technology's core benefits: elasticity, global reach, and seamless connectivity. Download production-ready vector logos from cloud infrastructure platforms, complete with official brand colors and format specifications. These SVG assets are optimized for technical documentation, architecture diagrams, and enterprise presentations.