Bittersweet is a
warm light color with the hex code #FF7366.
This vibrant hue can be represented as RGB
255, 115, 102 in digital design or CMYK 0%, 55%, 60%, 0% for print applications.
Find matching Pantone color.
Bittersweet
#FF7366
Bittersweet color values
- HEX
- #FF7366
- RGB
- 255, 115, 102
- HSL
- 5°, 100%, 70%
- CMYK
- 0, 55, 60, 0
Shades & tints
Darker Lighter
About this color
Bittersweet sits at 5° on the color wheel with 100% saturation and 70% lightness, placing it in the red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Bittersweet is rendered as rgb(255, 115, 102), where the red channel dominates at 255, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Bittersweet translates to a CMYK breakdown of 0C 55M 60Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 55% magenta, 60% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Bittersweet
CSS Variable
:root {
--brand-primary: #FF7366;
--brand-primary-rgb: 255, 115, 102;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FF7366',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 55%
Y: 60%
K: 0%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(255, 115, 102)
rgba(255, 115, 102, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 5° on the color wheel
Frequently asked questions
What color is #FF7366?
#FF7366 is Bittersweet, a warm light color with RGB values of 255, 115, 102. It has a hue of 5°, 100%
saturation, and 70% lightness in the HSL color
space.
What is the RGB value of #FF7366?
The RGB color code for #FF7366 is rgb(255, 115, 102). This means it contains 255 red,
115 green, and 102 blue in the RGB color model.
Is Bittersweet a warm or cool color?
Bittersweet (#FF7366) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FF7366 in CSS?
You can use #FF7366 in CSS with:
background-color: #FF7366; or color: #FF7366; or as an RGB value: rgb(255, 115, 102). For print design, use CMYK: 0%, 55%, 60%, 0%.