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Vis Vis

#F7EDA1

Vis Vis is a warm light color with the hex code #F7EDA1. This vibrant hue can be represented as RGB 247, 237, 161 in digital design or CMYK 0%, 4%, 35%, 3% for print applications. Find matching Pantone color.

Vis Vis color values

HEX
#F7EDA1
RGB
247, 237, 161
HSL
53°, 84%, 80%
CMYK
0, 4, 35, 3

Shades & tints

Darker Lighter

About this color

Vis Vis sits at 53° on the color wheel with 84% saturation and 80% lightness, placing it in the orange-yellow segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Vis Vis is rendered as rgb(247, 237, 161), where the red channel dominates at 247, though the other channels keep the hue balanced. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Vis Vis translates to a CMYK breakdown of 0C 4M 35Y 3K. With almost no black ink (3%), this color is built almost entirely from process inks: 35% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vis Vis

CSS Variable 

:root {
  --brand-primary: #F7EDA1;
  --brand-primary-rgb: 247, 237, 161;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#F7EDA1',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 4%
Y: 35%
K: 3%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(247, 237, 161)
rgba(247, 237, 161, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 53° on the color wheel

Best Buy logo
Best Buy
The Guardian logo
The Guardian
Versace logo
Versace
Ferrari logo
Ferrari

Frequently asked questions

What color is #F7EDA1?
#F7EDA1 is Vis Vis, a warm light color with RGB values of 247, 237, 161. It has a hue of 53°, 84% saturation, and 80% lightness in the HSL color space.
What is the RGB value of #F7EDA1?
The RGB color code for #F7EDA1 is rgb(247, 237, 161). This means it contains 247 red, 237 green, and 161 blue in the RGB color model.
Is Vis Vis a warm or cool color?
Vis Vis (#F7EDA1) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F7EDA1 in CSS?
You can use #F7EDA1 in CSS with: background-color: #F7EDA1; or color: #F7EDA1; or as an RGB value: rgb(247, 237, 161). For print design, use CMYK: 0%, 4%, 35%, 3%.

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