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Amaranth

#F14153

Amaranth is a warm light color with the hex code #F14153. This vibrant hue can be represented as RGB 241, 65, 83 in digital design or CMYK 0%, 73%, 66%, 5% for print applications. Find matching Pantone color.

Amaranth color values

HEX
#F14153
RGB
241, 65, 83
HSL
354°, 86%, 60%
CMYK
0, 73, 66, 5

Shades & tints

Darker Lighter

About this color

Amaranth sits at 354° on the color wheel with 86% saturation and 60% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 86%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Amaranth is rendered as rgb(241, 65, 83), where the red channel dominates at 241, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Amaranth translates to a CMYK breakdown of 0C 73M 66Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 73% magenta, 66% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Amaranth

CSS Variable 

:root {
  --brand-primary: #F14153;
  --brand-primary-rgb: 241, 65, 83;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#F14153',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 73%
Y: 66%
K: 5%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(241, 65, 83)
rgba(241, 65, 83, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 354° on the color wheel

H&M logo
H&M
Mastercard logo
Mastercard
Monzo logo
Monzo
Toyota logo
Toyota

Frequently asked questions

What color is #F14153?
#F14153 is Amaranth, a warm light color with RGB values of 241, 65, 83. It has a hue of 354°, 86% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #F14153?
The RGB color code for #F14153 is rgb(241, 65, 83). This means it contains 241 red, 65 green, and 83 blue in the RGB color model.
Is Amaranth a warm or cool color?
Amaranth (#F14153) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #F14153 in CSS?
You can use #F14153 in CSS with: background-color: #F14153; or color: #F14153; or as an RGB value: rgb(241, 65, 83). For print design, use CMYK: 0%, 73%, 66%, 5%.

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