Skip to main content

Vivid Tangerine

#ED8878

Vivid Tangerine is a warm light color with the hex code #ED8878. This vibrant hue can be represented as RGB 237, 136, 120 in digital design or CMYK 0%, 43%, 49%, 7% for print applications. Find matching Pantone color.

Vivid Tangerine color values

HEX
#ED8878
RGB
237, 136, 120
HSL
8°, 76%, 70%
CMYK
0, 43, 49, 7

About this color

Vivid Tangerine sits at 8° on the color wheel with 76% saturation and 70% lightness, placing it in the red segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Vivid Tangerine is rendered as rgb(237, 136, 120), where the red channel dominates at 237, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Vivid Tangerine translates to a CMYK breakdown of 0C 43M 49Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its yellow ink content (49%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Vivid Tangerine

CSS Variable

:root {
  --brand-primary: #ED8878;
  --brand-primary-rgb: 237, 136, 120;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#ED8878',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 43%
Y: 49%
K: 7%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(237, 136, 120)
rgba(237, 136, 120, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #ED8878?
#ED8878 is Vivid Tangerine, a warm light color with RGB values of 237, 136, 120. It has a hue of 8°, 76% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #ED8878?
The RGB color code for #ED8878 is rgb(237, 136, 120). This means it contains 237 red, 136 green, and 120 blue in the RGB color model.
Is Vivid Tangerine a warm or cool color?
Vivid Tangerine (#ED8878) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #ED8878 in CSS?
You can use #ED8878 in CSS with: background-color: #ED8878; or color: #ED8878; or as an RGB value: rgb(237, 136, 120). For print design, use CMYK: 0%, 43%, 49%, 7%.