Hit Pink is a
warm light color with the hex code #EC9F79.
This vibrant hue can be represented as RGB
236, 159, 121 in digital design or CMYK 0%, 33%, 49%, 7% for print applications.
Find matching Pantone color.
Hit Pink
#EC9F79
Hit Pink color values
- HEX
- #EC9F79
- RGB
- 236, 159, 121
- HSL
- 20°, 75%, 70%
- CMYK
- 0, 33, 49, 7
Shades & tints
Darker Lighter
About this color
Hit Pink sits at 20° on the color wheel with 75% saturation and 70% lightness, placing it in the orange-red segment of the spectrum. At 75% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Hit Pink is rendered as rgb(236, 159, 121), where the red channel dominates at 236, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.
For print, Hit Pink translates to a CMYK breakdown of 0C 33M 49Y 7K. The low-to-moderate black value (7%) means the color's character in print comes primarily from its yellow ink content (49%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Hit Pink
CSS Variable
:root {
--brand-primary: #EC9F79;
--brand-primary-rgb: 236, 159, 121;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#EC9F79',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 33%
Y: 49%
K: 7%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(236, 159, 121)
rgba(236, 159, 121, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 20° on the color wheel
Frequently asked questions
What color is #EC9F79?
#EC9F79 is Hit Pink, a warm light color with RGB values of 236, 159, 121. It has a hue of 20°, 75%
saturation, and 70% lightness in the HSL color
space.
What is the RGB value of #EC9F79?
The RGB color code for #EC9F79 is rgb(236, 159, 121). This means it contains 236 red,
159 green, and 121 blue in the RGB color model.
Is Hit Pink a warm or cool color?
Hit Pink (#EC9F79) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EC9F79 in CSS?
You can use #EC9F79 in CSS with:
background-color: #EC9F79; or color: #EC9F79; or as an RGB value: rgb(236, 159, 121). For print design, use CMYK: 0%, 33%, 49%, 7%.