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Hit Pink

#EAA27B

Hit Pink is a warm light color with the hex code #EAA27B. This vibrant hue can be represented as RGB 234, 162, 123 in digital design or CMYK 0%, 31%, 47%, 8% for print applications. Find matching Pantone color.

Hit Pink color values

HEX
#EAA27B
RGB
234, 162, 123
HSL
21°, 73%, 70%
CMYK
0, 31, 47, 8

About this color

Hit Pink sits at 21° on the color wheel with 73% saturation and 70% lightness, placing it in the orange-red segment of the spectrum. At 73% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Hit Pink is rendered as rgb(234, 162, 123), where the red channel dominates at 234, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Hit Pink translates to a CMYK breakdown of 0C 31M 47Y 8K. The low-to-moderate black value (8%) means the color's character in print comes primarily from its yellow ink content (47%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Hit Pink

CSS Variable

:root {
  --brand-primary: #EAA27B;
  --brand-primary-rgb: 234, 162, 123;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EAA27B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 31%
Y: 47%
K: 8%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(234, 162, 123)
rgba(234, 162, 123, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #EAA27B?
#EAA27B is Hit Pink, a warm light color with RGB values of 234, 162, 123. It has a hue of 21°, 73% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #EAA27B?
The RGB color code for #EAA27B is rgb(234, 162, 123). This means it contains 234 red, 162 green, and 123 blue in the RGB color model.
Is Hit Pink a warm or cool color?
Hit Pink (#EAA27B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EAA27B in CSS?
You can use #EAA27B in CSS with: background-color: #EAA27B; or color: #EAA27B; or as an RGB value: rgb(234, 162, 123). For print design, use CMYK: 0%, 31%, 47%, 8%.