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Fog

#E7CCFF

Fog is a cool light color with the hex code #E7CCFF. This vibrant hue can be represented as RGB 231, 204, 255 in digital design or CMYK 9%, 20%, 0%, 0% for print applications. Find matching Pantone color.

Fog color values

HEX
#E7CCFF
RGB
231, 204, 255
HSL
272°, 100%, 90%
CMYK
9, 20, 0, 0

About this color

Fog sits at 272° on the color wheel with 100% saturation and 90% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Fog is rendered as rgb(231, 204, 255), where the blue channel is highest at 255, though it sits close to the other channels. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Fog translates to a CMYK breakdown of 9C 20M 0Y 0K. With almost no black ink (0%), this color is built almost entirely from process inks: 9% cyan, 20% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Fog

CSS Variable

:root {
  --brand-primary: #E7CCFF;
  --brand-primary-rgb: 231, 204, 255;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E7CCFF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 9%
M: 20%
Y: 0%
K: 0%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(231, 204, 255)
rgba(231, 204, 255, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 272° on the color wheel

Frequently asked questions

What color is #E7CCFF?
#E7CCFF is Fog, a cool light color with RGB values of 231, 204, 255. It has a hue of 272°, 100% saturation, and 90% lightness in the HSL color space.
What is the RGB value of #E7CCFF?
The RGB color code for #E7CCFF is rgb(231, 204, 255). This means it contains 231 red, 204 green, and 255 blue in the RGB color model.
Is Fog a warm or cool color?
Fog (#E7CCFF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #E7CCFF in CSS?
You can use #E7CCFF in CSS with: background-color: #E7CCFF; or color: #E7CCFF; or as an RGB value: rgb(231, 204, 255). For print design, use CMYK: 9%, 20%, 0%, 0%.