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Zest

#E7821D

Zest is a warm medium color with the hex code #E7821D. This vibrant hue can be represented as RGB 231, 130, 29 in digital design or CMYK 0%, 44%, 87%, 9% for print applications. Find matching Pantone color.

Zest color values

HEX
#E7821D
RGB
231, 130, 29
HSL
30°, 81%, 51%
CMYK
0, 44, 87, 9

About this color

Zest sits at 30° on the color wheel with 81% saturation and 51% lightness, placing it in the orange-red segment of the spectrum. With saturation at 81%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Zest is rendered as rgb(231, 130, 29), where the red channel dominates at 231, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Zest translates to a CMYK breakdown of 0C 44M 87Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its yellow ink content (87%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Zest

CSS Variable

:root {
  --brand-primary: #E7821D;
  --brand-primary-rgb: 231, 130, 29;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E7821D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 44%
Y: 87%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(231, 130, 29)
rgba(231, 130, 29, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #E7821D?
#E7821D is Zest, a warm medium color with RGB values of 231, 130, 29. It has a hue of 30°, 81% saturation, and 51% lightness in the HSL color space.
What is the RGB value of #E7821D?
The RGB color code for #E7821D is rgb(231, 130, 29). This means it contains 231 red, 130 green, and 29 blue in the RGB color model.
Is Zest a warm or cool color?
Zest (#E7821D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E7821D in CSS?
You can use #E7821D in CSS with: background-color: #E7821D; or color: #E7821D; or as an RGB value: rgb(231, 130, 29). For print design, use CMYK: 0%, 44%, 87%, 9%.