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Terracotta

#E77C6E

Terracotta is a warm light color with the hex code #E77C6E. This vibrant hue can be represented as RGB 231, 124, 110 in digital design or CMYK 0%, 46%, 52%, 9% for print applications. Find matching Pantone color.

Terracotta color values

HEX
#E77C6E
RGB
231, 124, 110
HSL
7°, 72%, 67%
CMYK
0, 46, 52, 9

About this color

Terracotta sits at 7° on the color wheel with 72% saturation and 67% lightness, placing it in the red segment of the spectrum. At 72% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Terracotta is rendered as rgb(231, 124, 110), where the red channel dominates at 231, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Terracotta translates to a CMYK breakdown of 0C 46M 52Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its yellow ink content (52%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Terracotta

CSS Variable

:root {
  --brand-primary: #E77C6E;
  --brand-primary-rgb: 231, 124, 110;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E77C6E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 46%
Y: 52%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(231, 124, 110)
rgba(231, 124, 110, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #E77C6E?
#E77C6E is Terracotta, a warm light color with RGB values of 231, 124, 110. It has a hue of 7°, 72% saturation, and 67% lightness in the HSL color space.
What is the RGB value of #E77C6E?
The RGB color code for #E77C6E is rgb(231, 124, 110). This means it contains 231 red, 124 green, and 110 blue in the RGB color model.
Is Terracotta a warm or cool color?
Terracotta (#E77C6E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E77C6E in CSS?
You can use #E77C6E in CSS with: background-color: #E77C6E; or color: #E77C6E; or as an RGB value: rgb(231, 124, 110). For print design, use CMYK: 0%, 46%, 52%, 9%.