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Carnation

#E74B4B

Carnation is a warm light color with the hex code #E74B4B. This vibrant hue can be represented as RGB 231, 75, 75 in digital design or CMYK 0%, 68%, 68%, 9% for print applications. Find matching Pantone color.

Carnation color values

HEX
#E74B4B
RGB
231, 75, 75
HSL
0°, 76%, 60%
CMYK
0, 68, 68, 9

About this color

Carnation sits at 0° on the color wheel with 76% saturation and 60% lightness, placing it in the red segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Carnation is rendered as rgb(231, 75, 75), where the red channel dominates at 231, creating a strongly red-skewed appearance. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Carnation translates to a CMYK breakdown of 0C 68M 68Y 9K. The low-to-moderate black value (9%) means the color's character in print comes primarily from its yellow ink content (68%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Carnation

CSS Variable

:root {
  --brand-primary: #E74B4B;
  --brand-primary-rgb: 231, 75, 75;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E74B4B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 68%
Y: 68%
K: 9%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(231, 75, 75)
rgba(231, 75, 75, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #E74B4B?
#E74B4B is Carnation, a warm light color with RGB values of 231, 75, 75. It has a hue of 0°, 76% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #E74B4B?
The RGB color code for #E74B4B is rgb(231, 75, 75). This means it contains 231 red, 75 green, and 75 blue in the RGB color model.
Is Carnation a warm or cool color?
Carnation (#E74B4B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E74B4B in CSS?
You can use #E74B4B in CSS with: background-color: #E74B4B; or color: #E74B4B; or as an RGB value: rgb(231, 75, 75). For print design, use CMYK: 0%, 68%, 68%, 9%.