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Amaranth

#E60049

Amaranth is a warm medium color with the hex code #E60049. This vibrant hue can be represented as RGB 230, 0, 73 in digital design or CMYK 0%, 100%, 68%, 10% for print applications. Find matching Pantone color.

Amaranth color values

HEX
#E60049
RGB
230, 0, 73
HSL
341°, 100%, 45%
CMYK
0, 100, 68, 10

About this color

Amaranth sits at 341° on the color wheel with 100% saturation and 45% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Amaranth is rendered as rgb(230, 0, 73), where the red channel dominates at 230, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Amaranth translates to a CMYK breakdown of 0C 100M 68Y 10K. The low-to-moderate black value (10%) means the color's character in print comes primarily from its magenta ink content (100%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Amaranth

CSS Variable

:root {
  --brand-primary: #E60049;
  --brand-primary-rgb: 230, 0, 73;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E60049',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 100%
Y: 68%
K: 10%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(230, 0, 73)
rgba(230, 0, 73, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #E60049?
#E60049 is Amaranth, a warm medium color with RGB values of 230, 0, 73. It has a hue of 341°, 100% saturation, and 45% lightness in the HSL color space.
What is the RGB value of #E60049?
The RGB color code for #E60049 is rgb(230, 0, 73). This means it contains 230 red, 0 green, and 73 blue in the RGB color model.
Is Amaranth a warm or cool color?
Amaranth (#E60049) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E60049 in CSS?
You can use #E60049 in CSS with: background-color: #E60049; or color: #E60049; or as an RGB value: rgb(230, 0, 73). For print design, use CMYK: 0%, 100%, 68%, 10%.