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Alizarin Crimson

#E31C3A

Alizarin Crimson is a warm medium color with the hex code #E31C3A. This vibrant hue can be represented as RGB 227, 28, 58 in digital design or CMYK 0%, 88%, 74%, 11% for print applications. Find matching Pantone color.

Alizarin Crimson color values

HEX
#E31C3A
RGB
227, 28, 58
HSL
351°, 78%, 50%
CMYK
0, 88, 74, 11

Shades & tints

Darker Lighter

About this color

Alizarin Crimson sits at 351° on the color wheel with 78% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. At 78% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Alizarin Crimson is rendered as rgb(227, 28, 58), where the red channel dominates at 227, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Alizarin Crimson translates to a CMYK breakdown of 0C 88M 74Y 11K. The low-to-moderate black value (11%) means the color's character in print comes primarily from its magenta ink content (88%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Alizarin Crimson

CSS Variable 

:root {
  --brand-primary: #E31C3A;
  --brand-primary-rgb: 227, 28, 58;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#E31C3A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 88%
Y: 74%
K: 11%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(227, 28, 58)
rgba(227, 28, 58, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 351° on the color wheel

Pinterest logo
Pinterest
Lululemon logo
Lululemon
New Balance logo
New Balance
Porsche logo
Porsche

Frequently asked questions

What color is #E31C3A?
#E31C3A is Alizarin Crimson, a warm medium color with RGB values of 227, 28, 58. It has a hue of 351°, 78% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #E31C3A?
The RGB color code for #E31C3A is rgb(227, 28, 58). This means it contains 227 red, 28 green, and 58 blue in the RGB color model.
Is Alizarin Crimson a warm or cool color?
Alizarin Crimson (#E31C3A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E31C3A in CSS?
You can use #E31C3A in CSS with: background-color: #E31C3A; or color: #E31C3A; or as an RGB value: rgb(227, 28, 58). For print design, use CMYK: 0%, 88%, 74%, 11%.

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