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Alizarin Crimson

#E00031

Alizarin Crimson is a warm medium color with the hex code #E00031. This vibrant hue can be represented as RGB 224, 0, 49 in digital design or CMYK 0%, 100%, 78%, 12% for print applications. Find matching Pantone color.

Alizarin Crimson color values

HEX
#E00031
RGB
224, 0, 49
HSL
347°, 100%, 44%
CMYK
0, 100, 78, 12

Shades & tints

Darker Lighter

About this color

Alizarin Crimson sits at 347° on the color wheel with 100% saturation and 44% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Alizarin Crimson is rendered as rgb(224, 0, 49), where the red channel dominates at 224, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Alizarin Crimson translates to a CMYK breakdown of 0C 100M 78Y 12K. The low-to-moderate black value (12%) means the color's character in print comes primarily from its magenta ink content (100%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Alizarin Crimson

CSS Variable 

:root {
  --brand-primary: #E00031;
  --brand-primary-rgb: 224, 0, 49;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#E00031',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 78%
K: 12%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(224, 0, 49)
rgba(224, 0, 49, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 347° on the color wheel

Cartier logo
Cartier
TikTok logo
TikTok
Vans logo
Vans
Bugatti logo
Bugatti

Frequently asked questions

What color is #E00031?
#E00031 is Alizarin Crimson, a warm medium color with RGB values of 224, 0, 49. It has a hue of 347°, 100% saturation, and 44% lightness in the HSL color space.
What is the RGB value of #E00031?
The RGB color code for #E00031 is rgb(224, 0, 49). This means it contains 224 red, 0 green, and 49 blue in the RGB color model.
Is Alizarin Crimson a warm or cool color?
Alizarin Crimson (#E00031) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #E00031 in CSS?
You can use #E00031 in CSS with: background-color: #E00031; or color: #E00031; or as an RGB value: rgb(224, 0, 49). For print design, use CMYK: 0%, 100%, 78%, 12%.

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