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Heliotrope

#DD72F3

Heliotrope is a cool light color with the hex code #DD72F3. This vibrant hue can be represented as RGB 221, 114, 243 in digital design or CMYK 9%, 53%, 0%, 5% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#DD72F3
RGB
221, 114, 243
HSL
290°, 84%, 70%
CMYK
9, 53, 0, 5

About this color

Heliotrope sits at 290° on the color wheel with 84% saturation and 70% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(221, 114, 243), where the blue channel is highest at 243, though it sits close to the other channels. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 9C 53M 0Y 5K. With almost no black ink (5%), this color is built almost entirely from process inks: 9% cyan, 53% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #DD72F3;
  --brand-primary-rgb: 221, 114, 243;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#DD72F3',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 9%
M: 53%
Y: 0%
K: 5%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(221, 114, 243)
rgba(221, 114, 243, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

6 brand s with colors near 290° on the color wheel

Frequently asked questions

What color is #DD72F3?
#DD72F3 is Heliotrope, a cool light color with RGB values of 221, 114, 243. It has a hue of 290°, 84% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #DD72F3?
The RGB color code for #DD72F3 is rgb(221, 114, 243). This means it contains 221 red, 114 green, and 243 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#DD72F3) is a cool color with a hue between 120-300° on the color wheel.
How do I use #DD72F3 in CSS?
You can use #DD72F3 in CSS with: background-color: #DD72F3; or color: #DD72F3; or as an RGB value: rgb(221, 114, 243). For print design, use CMYK: 9%, 53%, 0%, 5%.