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Tia Maria

#C43708

Tia Maria is a warm medium color with the hex code #C43708. This vibrant hue can be represented as RGB 196, 55, 8 in digital design or CMYK 0%, 72%, 96%, 23% for print applications. Find matching Pantone color.

Tia Maria color values

HEX
#C43708
RGB
196, 55, 8
HSL
15°, 92%, 40%
CMYK
0, 72, 96, 23

About this color

Tia Maria sits at 15° on the color wheel with 92% saturation and 40% lightness, placing it in the red segment of the spectrum. With saturation at 92%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Tia Maria is rendered as rgb(196, 55, 8), where the red channel dominates at 196, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Tia Maria translates to a CMYK breakdown of 0C 72M 96Y 23K. The low-to-moderate black value (23%) means the color's character in print comes primarily from its yellow ink content (96%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Tia Maria

CSS Variable

:root {
  --brand-primary: #C43708;
  --brand-primary-rgb: 196, 55, 8;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#C43708',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 72%
Y: 96%
K: 23%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(196, 55, 8)
rgba(196, 55, 8, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #C43708?
#C43708 is Tia Maria, a warm medium color with RGB values of 196, 55, 8. It has a hue of 15°, 92% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #C43708?
The RGB color code for #C43708 is rgb(196, 55, 8). This means it contains 196 red, 55 green, and 8 blue in the RGB color model.
Is Tia Maria a warm or cool color?
Tia Maria (#C43708) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #C43708 in CSS?
You can use #C43708 in CSS with: background-color: #C43708; or color: #C43708; or as an RGB value: rgb(196, 55, 8). For print design, use CMYK: 0%, 72%, 96%, 23%.