Mojo is a
warm medium color with the hex code #C24A3D.
This moderately saturated hue can be represented as RGB
194, 74, 61 in digital design or CMYK 0%, 62%, 69%, 24% for print applications.
Find matching Pantone color.
Mojo
#C24A3D
Mojo color values
- HEX
- #C24A3D
- RGB
- 194, 74, 61
- HSL
- 6°, 52%, 50%
- CMYK
- 0, 62, 69, 24
Shades & tints
Darker Lighter
About this color
Mojo sits at 6° on the color wheel with 52% saturation and 50% lightness, placing it in the red segment of the spectrum. The moderate 52% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Mojo is rendered as rgb(194, 74, 61), where the red channel dominates at 194, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.
For print, Mojo translates to a CMYK breakdown of 0C 62M 69Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its yellow ink content (69%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Mojo
CSS Variable
:root {
--brand-primary: #C24A3D;
--brand-primary-rgb: 194, 74, 61;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#C24A3D',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 62%
Y: 69%
K: 24%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(194, 74, 61)
rgba(194, 74, 61, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using similar hue
24 brand s with colors near 6° on the color wheel
Frequently asked questions
What color is #C24A3D?
#C24A3D is Mojo, a warm medium color with RGB values of 194, 74, 61. It has a hue of 6°, 52%
saturation, and 50% lightness in the HSL color
space.
What is the RGB value of #C24A3D?
The RGB color code for #C24A3D is rgb(194, 74, 61). This means it contains 194 red,
74 green, and 61 blue in the RGB color model.
Is Mojo a warm or cool color?
Mojo (#C24A3D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #C24A3D in CSS?
You can use #C24A3D in CSS with:
background-color: #C24A3D; or color: #C24A3D; or as an RGB value: rgb(194, 74, 61). For print design, use CMYK: 0%, 62%, 69%, 24%.