Skip to main content

Tia Maria

#C23B0A

Tia Maria is a warm medium color with the hex code #C23B0A. This vibrant hue can be represented as RGB 194, 59, 10 in digital design or CMYK 0%, 70%, 95%, 24% for print applications. Find matching Pantone color.

Tia Maria color values

HEX
#C23B0A
RGB
194, 59, 10
HSL
16°, 90%, 40%
CMYK
0, 70, 95, 24

Shades & tints

Darker Lighter

About this color

Tia Maria sits at 16° on the color wheel with 90% saturation and 40% lightness, placing it in the red segment of the spectrum. With saturation at 90%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Tia Maria is rendered as rgb(194, 59, 10), where the red channel dominates at 194, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Tia Maria translates to a CMYK breakdown of 0C 70M 95Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its yellow ink content (95%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Tia Maria

CSS Variable 

:root {
  --brand-primary: #C23B0A;
  --brand-primary-rgb: 194, 59, 10;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#C23B0A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 70%
Y: 95%
K: 24%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(194, 59, 10)
rgba(194, 59, 10, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 16° on the color wheel

Airbnb logo
Airbnb
Reddit logo
Reddit
Figma logo
Figma
Dunkin' logo
Dunkin'

Frequently asked questions

What color is #C23B0A?
#C23B0A is Tia Maria, a warm medium color with RGB values of 194, 59, 10. It has a hue of 16°, 90% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #C23B0A?
The RGB color code for #C23B0A is rgb(194, 59, 10). This means it contains 194 red, 59 green, and 10 blue in the RGB color model.
Is Tia Maria a warm or cool color?
Tia Maria (#C23B0A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #C23B0A in CSS?
You can use #C23B0A in CSS with: background-color: #C23B0A; or color: #C23B0A; or as an RGB value: rgb(194, 59, 10). For print design, use CMYK: 0%, 70%, 95%, 24%.

Color tools