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Wisteria

#BD75BC

Wisteria is a warm light color with the hex code #BD75BC. This moderately saturated hue can be represented as RGB 189, 117, 188 in digital design or CMYK 0%, 38%, 1%, 26% for print applications. Find matching Pantone color.

Wisteria color values

HEX
#BD75BC
RGB
189, 117, 188
HSL
301°, 35%, 60%
CMYK
0, 38, 1, 26

Shades & tints

Darker Lighter

About this color

Wisteria sits at 301° on the color wheel with 35% saturation and 60% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 35% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Wisteria is rendered as rgb(189, 117, 188), where the red channel dominates at 189, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Wisteria translates to a CMYK breakdown of 0C 38M 1Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Wisteria

CSS Variable 

:root {
  --brand-primary: #BD75BC;
  --brand-primary-rgb: 189, 117, 188;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BD75BC',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 38%
Y: 1%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(189, 117, 188)
rgba(189, 117, 188, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 301° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #BD75BC?
#BD75BC is Wisteria, a warm light color with RGB values of 189, 117, 188. It has a hue of 301°, 35% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #BD75BC?
The RGB color code for #BD75BC is rgb(189, 117, 188). This means it contains 189 red, 117 green, and 188 blue in the RGB color model.
Is Wisteria a warm or cool color?
Wisteria (#BD75BC) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD75BC in CSS?
You can use #BD75BC in CSS with: background-color: #BD75BC; or color: #BD75BC; or as an RGB value: rgb(189, 117, 188). For print design, use CMYK: 0%, 38%, 1%, 26%.

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