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Lipstick

#BD0F66

Lipstick is a warm medium color with the hex code #BD0F66. This vibrant hue can be represented as RGB 189, 15, 102 in digital design or CMYK 0%, 92%, 46%, 26% for print applications. Find matching Pantone color.

Lipstick color values

HEX
#BD0F66
RGB
189, 15, 102
HSL
330°, 85%, 40%
CMYK
0, 92, 46, 26

Shades & tints

Darker Lighter

About this color

Lipstick sits at 330° on the color wheel with 85% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 85%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Lipstick is rendered as rgb(189, 15, 102), where the red channel dominates at 189, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Lipstick translates to a CMYK breakdown of 0C 92M 46Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Lipstick

CSS Variable 

:root {
  --brand-primary: #BD0F66;
  --brand-primary-rgb: 189, 15, 102;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BD0F66',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 92%
Y: 46%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(189, 15, 102)
rgba(189, 15, 102, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

21 brand s with colors near 330° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #BD0F66?
#BD0F66 is Lipstick, a warm medium color with RGB values of 189, 15, 102. It has a hue of 330°, 85% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #BD0F66?
The RGB color code for #BD0F66 is rgb(189, 15, 102). This means it contains 189 red, 15 green, and 102 blue in the RGB color model.
Is Lipstick a warm or cool color?
Lipstick (#BD0F66) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD0F66 in CSS?
You can use #BD0F66 in CSS with: background-color: #BD0F66; or color: #BD0F66; or as an RGB value: rgb(189, 15, 102). For print design, use CMYK: 0%, 92%, 46%, 26%.

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