Skip to main content

Raspberry

#BD0F49

Raspberry is a warm medium color with the hex code #BD0F49. This vibrant hue can be represented as RGB 189, 15, 73 in digital design or CMYK 0%, 92%, 61%, 26% for print applications. Find matching Pantone color.

Raspberry Color Values

HEX
#BD0F49
RGB
189, 15, 73
HSL
340°, 85%, 40%
CMYK
0, 92, 61, 26

Shades & Tints

Darker Lighter

About this color

Raspberry sits at 340° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 85% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Raspberry work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Raspberry in print, the CMYK breakdown of 0%, 92%, 61%, 26% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Raspberry

CSS Variable 

:root {
  --brand-primary: #BD0F49;
  --brand-primary-rgb: 189, 15, 73;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BD0F49',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 92%
Y: 61%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(189, 15, 73)
rgba(189, 15, 73, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

8 brand s with colors near 340° on the color wheel

Slack logo
Slack
Mastercard logo
Mastercard
Netflix logo
Netflix
Airbnb logo
Airbnb

Frequently Asked Questions

What color is #BD0F49?
#BD0F49 is Raspberry, a warm medium color with RGB values of 189, 15, 73. It has a hue of 340°, 85% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #BD0F49?
The RGB color code for #BD0F49 is rgb(189, 15, 73). This means it contains 189 red, 15 green, and 73 blue in the RGB color model.
Is Raspberry a warm or cool color?
Raspberry (#BD0F49) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD0F49 in CSS?
You can use #BD0F49 in CSS with: background-color: #BD0F49; or color: #BD0F49; or as an RGB value: rgb(189, 15, 73). For print design, use CMYK: 0%, 92%, 61%, 26%.

Color Tools