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Persian Red

#BC1024

Persian Red is a warm medium color with the hex code #BC1024. This vibrant hue can be represented as RGB 188, 16, 36 in digital design or CMYK 0%, 91%, 81%, 26% for print applications. Find matching Pantone color.

Persian Red color values

HEX
#BC1024
RGB
188, 16, 36
HSL
353°, 84%, 40%
CMYK
0, 91, 81, 26

Shades & tints

Darker Lighter

About this color

Persian Red sits at 353° on the color wheel with 84% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Persian Red is rendered as rgb(188, 16, 36), where the red channel dominates at 188, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Persian Red translates to a CMYK breakdown of 0C 91M 81Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Persian Red

CSS Variable 

:root {
  --brand-primary: #BC1024;
  --brand-primary-rgb: 188, 16, 36;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BC1024',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 91%
Y: 81%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(188, 16, 36)
rgba(188, 16, 36, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 353° on the color wheel

H&M logo
H&M
Mastercard logo
Mastercard
Twilio logo
Twilio
Porsche logo
Porsche

Frequently asked questions

What color is #BC1024?
#BC1024 is Persian Red, a warm medium color with RGB values of 188, 16, 36. It has a hue of 353°, 84% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #BC1024?
The RGB color code for #BC1024 is rgb(188, 16, 36). This means it contains 188 red, 16 green, and 36 blue in the RGB color model.
Is Persian Red a warm or cool color?
Persian Red (#BC1024) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BC1024 in CSS?
You can use #BC1024 in CSS with: background-color: #BC1024; or color: #BC1024; or as an RGB value: rgb(188, 16, 36). For print design, use CMYK: 0%, 91%, 81%, 26%.

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