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Heliotrope

#BB43EF

Heliotrope is a cool light color with the hex code #BB43EF. This vibrant hue can be represented as RGB 187, 67, 239 in digital design or CMYK 22%, 72%, 0%, 6% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#BB43EF
RGB
187, 67, 239
HSL
282°, 84%, 60%
CMYK
22, 72, 0, 6

About this color

Heliotrope sits at 282° on the color wheel with 84% saturation and 60% lightness, placing it in the blue-violet segment of the spectrum. With saturation at 84%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(187, 67, 239), where the blue channel is highest at 239, anchoring the color in the cool register. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 22C 72M 0Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (72%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #BB43EF;
  --brand-primary-rgb: 187, 67, 239;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#BB43EF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 22%
M: 72%
Y: 0%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(187, 67, 239)
rgba(187, 67, 239, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

8 brand s with colors near 282° on the color wheel

Frequently asked questions

What color is #BB43EF?
#BB43EF is Heliotrope, a cool light color with RGB values of 187, 67, 239. It has a hue of 282°, 84% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #BB43EF?
The RGB color code for #BB43EF is rgb(187, 67, 239). This means it contains 187 red, 67 green, and 239 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#BB43EF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #BB43EF in CSS?
You can use #BB43EF in CSS with: background-color: #BB43EF; or color: #BB43EF; or as an RGB value: rgb(187, 67, 239). For print design, use CMYK: 22%, 72%, 0%, 6%.