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Lavender

#B77BB4

Lavender is a warm light color with the hex code #B77BB4. This muted hue can be represented as RGB 183, 123, 180 in digital design or CMYK 0%, 33%, 2%, 28% for print applications. Find matching Pantone color.

Lavender Color Values

HEX
#B77BB4
RGB
183, 123, 180
HSL
303°, 29%, 60%
CMYK
0, 33, 2, 28

Shades & Tints

Darker Lighter

About this color

Lavender sits at 303° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 29% saturation and 60% lightness, this muted light hue provides subtle, elegant backgrounds.

In digital design, warm colors like Lavender work well for calls-to-action, accent elements, and creating urgency. Light colors are ideal for backgrounds and creating breathing room in layouts.

When using Lavender in print, the CMYK breakdown of 0%, 33%, 2%, 28% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Lavender

CSS Variable 

:root {
  --brand-primary: #B77BB4;
  --brand-primary-rgb: 183, 123, 180;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B77BB4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 33%
Y: 2%
K: 28%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(183, 123, 180)
rgba(183, 123, 180, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 303° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #B77BB4?
#B77BB4 is Lavender, a warm light color with RGB values of 183, 123, 180. It has a hue of 303°, 29% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #B77BB4?
The RGB color code for #B77BB4 is rgb(183, 123, 180). This means it contains 183 red, 123 green, and 180 blue in the RGB color model.
Is Lavender a warm or cool color?
Lavender (#B77BB4) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B77BB4 in CSS?
You can use #B77BB4 in CSS with: background-color: #B77BB4; or color: #B77BB4; or as an RGB value: rgb(183, 123, 180). For print design, use CMYK: 0%, 33%, 2%, 28%.

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