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Rouge

#B54A78

Rouge is a warm medium color with the hex code #B54A78. This moderately saturated hue can be represented as RGB 181, 74, 120 in digital design or CMYK 0%, 59%, 34%, 29% for print applications. Find matching Pantone color.

Rouge color values

HEX
#B54A78
RGB
181, 74, 120
HSL
334°, 42%, 50%
CMYK
0, 59, 34, 29

About this color

Rouge sits at 334° on the color wheel with 42% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. The moderate 42% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rouge is rendered as rgb(181, 74, 120), where the red channel dominates at 181, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Rouge translates to a CMYK breakdown of 0C 59M 34Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Rouge

CSS Variable

:root {
  --brand-primary: #B54A78;
  --brand-primary-rgb: 181, 74, 120;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B54A78',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 59%
Y: 34%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(181, 74, 120)
rgba(181, 74, 120, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #B54A78?
#B54A78 is Rouge, a warm medium color with RGB values of 181, 74, 120. It has a hue of 334°, 42% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #B54A78?
The RGB color code for #B54A78 is rgb(181, 74, 120). This means it contains 181 red, 74 green, and 120 blue in the RGB color model.
Is Rouge a warm or cool color?
Rouge (#B54A78) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B54A78 in CSS?
You can use #B54A78 in CSS with: background-color: #B54A78; or color: #B54A78; or as an RGB value: rgb(181, 74, 120). For print design, use CMYK: 0%, 59%, 34%, 29%.