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Rio Grande

#B4CC00

Rio Grande is a neutral medium color with the hex code #B4CC00. This vibrant hue can be represented as RGB 180, 204, 0 in digital design or CMYK 12%, 0%, 100%, 20% for print applications. Find matching Pantone color.

Rio Grande color values

HEX
#B4CC00
RGB
180, 204, 0
HSL
67°, 100%, 40%
CMYK
12, 0, 100, 20

Shades & tints

Darker Lighter

About this color

Rio Grande sits at 67° on the color wheel with 100% saturation and 40% lightness, placing it in the yellow segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rio Grande is rendered as rgb(180, 204, 0), where the green channel leads at 204, with red and blue channels close behind. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Rio Grande translates to a CMYK breakdown of 12C 0M 100Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its yellow ink content (100%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rio Grande

CSS Variable 

:root {
  --brand-primary: #B4CC00;
  --brand-primary-rgb: 180, 204, 0;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B4CC00',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 12%
M: 0%
Y: 100%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(180, 204, 0)
rgba(180, 204, 0, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

22 brand s with colors near 67° on the color wheel

Linktree logo
Linktree
Robinhood logo
Robinhood
Snapchat logo
Snapchat
Zendesk logo
Zendesk

Frequently asked questions

What color is #B4CC00?
#B4CC00 is Rio Grande, a neutral medium color with RGB values of 180, 204, 0. It has a hue of 67°, 100% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B4CC00?
The RGB color code for #B4CC00 is rgb(180, 204, 0). This means it contains 180 red, 204 green, and 0 blue in the RGB color model.
Is Rio Grande a warm or cool color?
Rio Grande (#B4CC00) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #B4CC00 in CSS?
You can use #B4CC00 in CSS with: background-color: #B4CC00; or color: #B4CC00; or as an RGB value: rgb(180, 204, 0). For print design, use CMYK: 12%, 0%, 100%, 20%.

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