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Lilac

#B49CC9

Lilac is a cool light color with the hex code #B49CC9. This muted hue can be represented as RGB 180, 156, 201 in digital design or CMYK 10%, 22%, 0%, 21% for print applications. Find matching Pantone color.

Lilac color values

HEX
#B49CC9
RGB
180, 156, 201
HSL
272°, 29%, 70%
CMYK
10, 22, 0, 21

About this color

Lilac sits at 272° on the color wheel with 29% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 29% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Lilac is rendered as rgb(180, 156, 201), where the blue channel is highest at 201, though it sits close to the other channels. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, Lilac translates to a CMYK breakdown of 10C 22M 0Y 21K. The low-to-moderate black value (21%) means the color's character in print comes primarily from its magenta ink content (22%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Lilac

CSS Variable

:root {
  --brand-primary: #B49CC9;
  --brand-primary-rgb: 180, 156, 201;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B49CC9',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 10%
M: 22%
Y: 0%
K: 21%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(180, 156, 201)
rgba(180, 156, 201, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 272° on the color wheel

Frequently asked questions

What color is #B49CC9?
#B49CC9 is Lilac, a cool light color with RGB values of 180, 156, 201. It has a hue of 272°, 29% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #B49CC9?
The RGB color code for #B49CC9 is rgb(180, 156, 201). This means it contains 180 red, 156 green, and 201 blue in the RGB color model.
Is Lilac a warm or cool color?
Lilac (#B49CC9) is a cool color with a hue between 120-300° on the color wheel.
How do I use #B49CC9 in CSS?
You can use #B49CC9 in CSS with: background-color: #B49CC9; or color: #B49CC9; or as an RGB value: rgb(180, 156, 201). For print design, use CMYK: 10%, 22%, 0%, 21%.