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Rouge

#B44B77

Rouge is a warm medium color with the hex code #B44B77. This moderately saturated hue can be represented as RGB 180, 75, 119 in digital design or CMYK 0%, 58%, 34%, 29% for print applications. Find matching Pantone color.

Rouge color values

HEX
#B44B77
RGB
180, 75, 119
HSL
335°, 41%, 50%
CMYK
0, 58, 34, 29

About this color

Rouge sits at 335° on the color wheel with 41% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. The moderate 41% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rouge is rendered as rgb(180, 75, 119), where the red channel dominates at 180, creating a strongly red-skewed appearance. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Rouge translates to a CMYK breakdown of 0C 58M 34Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Rouge

CSS Variable

:root {
  --brand-primary: #B44B77;
  --brand-primary-rgb: 180, 75, 119;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#B44B77',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 58%
Y: 34%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(180, 75, 119)
rgba(180, 75, 119, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #B44B77?
#B44B77 is Rouge, a warm medium color with RGB values of 180, 75, 119. It has a hue of 335°, 41% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #B44B77?
The RGB color code for #B44B77 is rgb(180, 75, 119). This means it contains 180 red, 75 green, and 119 blue in the RGB color model.
Is Rouge a warm or cool color?
Rouge (#B44B77) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B44B77 in CSS?
You can use #B44B77 in CSS with: background-color: #B44B77; or color: #B44B77; or as an RGB value: rgb(180, 75, 119). For print design, use CMYK: 0%, 58%, 34%, 29%.